Branding concept for Cuna, a startup project which aims to sell italian food and wine abroad. The color palette is inspired by the typical colors of our territory, since Cuna is also a company which promotes tourism and offers guided tours in which people can discover how italian genuine products are made. The word "cuna" is an ancient italian term for "crib", as the crib of food and wine is the land itself. The rough calligraphy recalls the barren land with its imperfections; the smiling line conveys a sense of positivity as well as the shapes of the territory.
