2x4 Inc.'s profile

Midnight Moment: Eye Test

Motion Graphics
We were selected by the AIGA/NY to submit a video for October's Midnight Moment, the largest coordinated effort to display synchronized content on billboards and newspaper kiosks every night in Times Square. Our submission Eye Test, presents a visionary workout tape: An animation inspired by the abstract patterns and optical illusions utilized in eye exams, broadcast test patterns, color blindness tests and other objective measures of visual metrics.
Midnight Moment: Eye Test
Published:

Midnight Moment: Eye Test

We were selected by the AIGA/NY to submit a video for October's Midnight Moment, the largest coordinated effort to display synchronized content o Read More

Published: