Extending the Brand
When we were asked to apply NPT’s recent brand revitalization to their web site, we recognized an opportunity to deepen the Trust’s relationship with new and existing users.
Directing the User Experience
As we built NPT’s architecture, our first priority was to clarify the organization’s offering. By guiding users through the site, we could present clear information about Donor-Advised Funds and explain how they might fulfill individual or institutional philanthropic needs.
Building a Relationship
After launching NPT’s web site, we broadened our relationship by designing and developing other sites and microsites for the Trust. We continue to work with NPT to help them maintain their look and feel while keeping their sites compliant with the latest technology.
