After press, radio may be the most traditional medium out there, but to me there are still few things as enjoyable as being in a recording studio crafting a good ad. This campaign gave plenty of opportunity to do just that. We recorded the spots with talent in six different countries and made a radio campaign that can hardly be described as traditional. Hats off to HSBC who made it all possible. I hope you have as much fun listening to the ads as I had making them.