DIGITAL DESIGN | My creative objective is to stand out in a barrage of online advertising with compelling graphics and a targeted message with a specific call to action. As a steward of web design best practices, quality and brand, I created many Discovery Channel sales and marketing eblasts, web ad templates, evites to premiere screening events and bold support graphics such as broadcast schedules. Maximum impact was achieved through careful program or stock imagery selection, clean layouts with prioritized information and bold contrast for excellent legibility and file size optimization for fast uploading. Online marketing resulted in significant time and budget savings, as well as an unlimited audience reach.
