A proposal for the launch of Guinness in India. Concept, copy and execution.
Targetted at the young, upwardly mobile bachelor - the copy makes a comparison to 2 minute noodles and how the perfect pint takes less time to pour!
This poster talks about the science behind every can of Guinness
Fishing is a sport that takes time and patience, which is rewarded at the end. A play on Guinness' tagline 'Good Things come to those who wait'
This poster shows a clock-watching man, getting through the drudgery of his working day just waiting to go home and kick back with a Guinness.
