Katie Loyd's profile

Gala for Hope Program

Gala for Hope Program
In 2015, Casa Esperanza launched a new annual fundraising gala called the Gala for Hope. Each year has a theme based on a classic movie and the first was The Wizard of Oz.

I organized ticket sales, photographed the artwork that was included in the auction, and designed many pieces of marketing collateral, including the program.
The event raised over $40,000 to support families undergoing long-term outpatient treatments at Albuquerque hospitals.

Logos by Linda Lillow.
Cover page featuring W.W. Denslow's original illustrations from The Wizard of Oz book
Event schedule and menu
About Casa Esperanza and sponsor logo page
Back of program which doubled as a quick way to give out table and bidder numbers at check-in
Gala for Hope Program
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Gala for Hope Program

Half letter, 12-page booklet program for nonprofit fundraising event.

Published: