Noodle Theater
Identity system
Noodle Theater is a new restaurant chain in Taiwan serving regional noodle dishes from around the globe. The identity features a bold color palette that alludes to the restaurant’s multicultural offerings and diversity of ingredients. The typographic logo comprises layered noodle-like strands that spell out Noodle Theater’s name in Chinese characters. The colorful identity extends to a series of international masks, each representing a unique culture. The masks—including a Mexican luchador mask, a Japanese noh mask, and a British Guy Fawkes mask—are arranged as a striking graphic pattern and applied to Noodle Shop packaging, tableware, print materials, and environmental graphics at Noodle Theater locations.
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![restaurant noodles noodle theater identity environmental graphics Packaging print materials tableware](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4f125327822641.582cb7429fc0e.jpg)
![restaurant noodles noodle theater identity environmental graphics Packaging print materials tableware](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3fd66827822641.582cb742a036d.jpg)
![restaurant noodles noodle theater identity environmental graphics Packaging print materials tableware](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/12cb1b27822641.582cb742a0aa7.jpg)
![restaurant noodles noodle theater identity environmental graphics Packaging print materials tableware](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8f52f227822641.582cb742a10a8.jpg)
![restaurant noodles noodle theater identity environmental graphics Packaging print materials tableware](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/88bc6e27822641.582cb742a17b4.jpg)
![restaurant noodles noodle theater identity environmental graphics Packaging print materials tableware](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8343be27822641.582cb742a1e38.jpg)