Visual identity for G.F Smith's 'Snowflake' white paper promotion. The paper sampler consists of 13 individual A6 size layers, each made from a different stock within G.F Smith's white paper range. The samples are packaged within a frame, which is sent out to leading figures and firms within the creative industries, to further promote G.F Smith's position as the UK's leading specialist paper merchant.
The snowflake identity is debossed onto a cover within the frame. This can be removed to reveal the image within.
Each layer of stock has been lasercut, and together build up to form a winter time scene. This is accompanied by an information card displaying the paper that each layer is cut from.
When the framed paper sampler is held up in front of a light, the inherent qualities of each paper stock become apparent. The texture, weighting, craftsmanship and creation of each paper stock are visible, better informing clients of the potential benefits of each paper stock.
