Pukeahu National War Memorial Park in New Zealand’s capital Wellington, was created as the Government’s key project to acknowledge the Centenary of the First World War. Cato was selected to create an overarching theme for the collateral for the park opening and for the centenary commemorations for Anzac 2015
The challenge was to differentiate between Anzac Day and the Park opening, yet still link them coherently together. It needed formality, and accessibility – being quickly understandable for the tens of thousands who attended the events and for the national television live broadcast.
