Etsy shop owner, Jennifer Johnson, agreed to let me take on her shop as a rebranding project for class. I started out scheduling activities on her social media to get people talking and moving, for example, Tuesdays on Twitter is "sweet tweet tuesday" where whoever retweets her post gets a coupon to shop in her store; Wednesday is "Win It Wednesday" on Facebook where whoever responds to the post is in a drawing to win a free item at the end of the day. 

Next, I created a logo to help indentify. She loved this one and it is now part of her mark.

Also included is added extras when shipping an item like a business card and a homemade bookmark that sports a cropping of one of her paintings, so in theory, if you order 5 or more things, then you may get to see the whole painting when laying the bookmards side by side.

My goal was to raise brand awareness by 20% in two months and to raise her profits by 20% in two months.

 

https://www.etsy.com/shop/booksandclay