Executive Creative Director : Ashley Bacon
Creative Directors : Andy Dippenaar/Mark Bolton
The Toyota Camry was a regular winner in the annual Total Economy Run, a competition to test the fuel efficiency of production cars in a variety of categories. This tactical ad announced its most recent victory.
A tactical ad, still in line with the "Camry is a safe family car" theme, to announce the introduction of the new, more powerful 300SEi motor.
