Girl With The Dragon Tattoo Case Study
Assigned with the task of creating a cross-platform non-tradition launch campaign for the American version of The Girl With The Dragon Tattoo, Ted Makarewicz, Kiera Rooker, and I developed an interactive experience that walked users through an online and offline world of mystery. The launch campaign mimicked the plot of the moving, forcing users to complete tasks online as well as in real life.
Assigned with the task of creating a cross-platform non-tradition launch campaign for the American version of The Girl With The Dragon Tattoo, Ted Makarewicz, Kiera Rooker, and I developed an interactive experience that walked users through an online and offline world of mystery. The launch campaign mimicked the plot of the moving, forcing users to complete tasks online as well as in real life.