Ideas don't care who have them.
The importance of collaboration for creativity.
Judging creativity isn't always easy – particularly for some clients. Yet, these are the very people who need to be able to and who need to understand how to recognise the difference between the rubbish and the remarkable.
It was for this reason that a panel of award-winning creatives presented a seminar at the Cannes Festival of Creativity, examining the different crafts involved in evolving a creative solution, and the contribution each of them make to successfully bring an ad to life.
This concept was a case in point, as it was cheaply printed on newspaper stock and screwed up into a rough ball, before being carefully wrapped and sealed in tissue paper, then placed into a classy looking 'party bag', reminiscent of the expensive packaging used by Tiffany. The prestigious looking piece was then presented to clients as their invitations.
Fitting then, that it was at Cannes that some of the individuals responsible for the seminar, were part of the team that went on to pick up a Gold Lion. That award was for a poster for the housing charity Shelter. The story behind its creation is told in its own section of my portfolio and it also appears in the Award section.
It was for this reason that a panel of award-winning creatives presented a seminar at the Cannes Festival of Creativity, examining the different crafts involved in evolving a creative solution, and the contribution each of them make to successfully bring an ad to life.
This concept was a case in point, as it was cheaply printed on newspaper stock and screwed up into a rough ball, before being carefully wrapped and sealed in tissue paper, then placed into a classy looking 'party bag', reminiscent of the expensive packaging used by Tiffany. The prestigious looking piece was then presented to clients as their invitations.
Fitting then, that it was at Cannes that some of the individuals responsible for the seminar, were part of the team that went on to pick up a Gold Lion. That award was for a poster for the housing charity Shelter. The story behind its creation is told in its own section of my portfolio and it also appears in the Award section.
