FLUXOGRAMA STUDIO
/
Creative Direction by Sam Baron & Co
Art direction by Studio AH—HA
Art direction by Studio AH—HA
Communication project for the new concept store of Fluxograma, a company specialised in office furniture. The branding and display of the shop answered to a constant need of change, using 2D and 3D elements that move, together with the furniture, around the space. The showroom/shop works as a lab of ideas that changes every three months. The goal is to create different moods and environments; showing different approaches to the client for regular offices spaces — such as meeting and waiting rooms, lobbies, libraries, archives, open spaces, etc. The shop as also a printed newsletter where they showcase objects that complement the services that this office brand provides. The newsletter plays with images and lines in the same mood as the display but still in a very experimental way, creating a visual coherence through all materials.
