JCPenney
The Michael Graves Design Collection is an inspired mix of modern classics - from toaster and teakettles to desk sets and photo frames - designed to work with any décor. In addition to the over two-hundred original products that were introduced in 2013, Michael Graves Design Group created a new logo and packaging that transformed the brand from a mass-market discount retail offering to a mid-level department store brand. MGDG also designed, produced and placed dozens of social media ads highlighting both the Michael Graves Design brand as well as the JCPenney brand.
![toaster michael graves JCpenny Kitchen Appliance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8ed14c25438459.563454ac90e53.jpg)
Two Slice Toaster, 2013
![toaster michael graves JCpenny Kitchen Appliance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5b2e0c25438459.5634ba70994c6.jpg)
Waffle Maker, 2013
![toaster michael graves JCpenny Kitchen Appliance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c407d125438459.5634ba70a3871.jpg)
Bells & Whistles Teakettle, 2013
![toaster michael graves JCpenny Kitchen Appliance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/06523125438459.5634ba70aefc9.jpg)
![toaster michael graves JCpenny Kitchen Appliance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e5e01825438459.5634ba70b3bd9.jpg)
Silicone Kitchen Utensils, 2013
![toaster michael graves JCpenny Kitchen Appliance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/65bfc325438459.5634ba70c2356.jpg)
Black Glass Mantel Clock, 2013
![toaster michael graves JCpenny Kitchen Appliance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e91a0f25438459.5634ba70c025a.jpg)
Sculpture Stand Task Lamb, 2013
![toaster michael graves JCpenny Kitchen Appliance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/671cbb25438459.5634ba70c60d6.jpg)
Acacia Wood Bowl, 2013
![toaster michael graves JCpenny Kitchen Appliance](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d5c0e225438459.5634ba70ce14d.jpg)
JCPenney Shop Environment
Photos courtesy Michael Graves Architecture & Design, Inc.