Samsung at Mercedes Benz Fall Fashion Week 2014
To showcase their flagship Samsung mobile and VR products while also providing trendsetters and fashionistas with a chance to interact with the brand, Samsung became part of Mercedes-Benz Fashion Week New York by setting up a Samsung Galaxy Experience & backstage VIP Lounge. I led a team that designed and built a two story Galaxy experience with displays highlighting Samsung products. Brand ambassadors provided hands-on tutorials and also offered exciting virtual reality experiences with the newly launches Samsung VR headsets. The VIP lounge offered celebrities and invited guests the opportunity to experience the products in a relaxed atmosphere and allow media interviews in a private setting.
The results were over 55,000 visitors at the Galaxy Experience during the run of show in September 2014.
