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Vodafone - Dublin GAA Outdoor 1

Vodafone - Dublin GAA Outdoor 'Football'

A series of iconic outdoor ads that ran throughout the football and hurling season 2011. The shots were taken in Parnell Park on a cold April evening. Photography by the very talented Adrian Stewart.

Here we see 2010 footballer of the year Bernard Brogan bringing a level of intensity to training that would bode well for the campaign ahead.


One of the things that makes the ads in this series stand out, I think, is the absence of the Vodafone 'Tetris', which is that red text box you see on any Vodafone outdoor or print work. The use of the simple logo to compliment the Dublin GAA crest is subtler - something that seems appropriate for a relatively new sponsor.
The 6 sheet version, complete with vapour trail breath.
The 48 sheet version in situ on the gable end of a house on Clonmore Road - courtesy of Dave Ryan.
The 96 sheet version. Imagine this really, really big and you get the idea.
Vodafone - Dublin GAA Outdoor 1
Published:

Vodafone - Dublin GAA Outdoor 1

This series of ads ran during the Dubs' 2011 campaign. Little did we know when we were taking the shots that the footballers would go all the way Read More

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