PRINT AD FOR IKEA
Furniture Retailer Company
IKEA is a multinational group of companies that designs and sells ready-to-assemble furnitures, appliances, small motor vehicles and home accessories. As of January 2008, it is the world's largest furniture retailer.
IKEA is a multinational group of companies that designs and sells ready-to-assemble furnitures, appliances, small motor vehicles and home accessories. As of January 2008, it is the world's largest furniture retailer.
Objectives
To create a print ad for residents who are living in small houses and flat referring for students who are living in flats, especially those that are from out of town to study in the capital city of Indonesia.
Challenges
Due to IKEA only has one store in Indonesia, information available regarding IKEA itself is very rare. I needed to perform extensive research not only about IKEA itself, but print ads references regarding Indonesian residents issues.
Solutions
Extensive research and brainstorming were the primary solutions needed to overcome these challenges, such as blueprint design layouts and how to make blueprints easily readable for viewers alike and fellow students.
