The design challenge for this project was to take the existing post card and change the focus of purchasing the raffle tickets. Instead of the primary motive being to enter the drawing for a car, the University wanted to to emphasize aiding and enriching the education of students. The additional text and graphics seen below help the ticket purchaser to feel that their contribution creates a win-win scenario, helping a student and feeling good about doing so. The car drawing is just a bonus!

Below is the original postcard.

The addition of a QR code on the back also makes the card clickable thereby increasing the website's accesibility.