Virgin Atlantic approached Territory asking us to design and animate a set of informative, character driven explainer animations showing customers how to use their on board Vera entertainment system.

 

The aim was to incorporate UI graphics with character animation to make a friendly, easy to understand piece. The biggest challenge for us artistically, was coming up with a style that remained on brand, echoing Art and Graft's beautifully crafted safety video, whilst also coming up with something that remained true to Territory.

 

In order to achieve this, we opted to push more of a hybrid route utilising 3D modelling and animation techniques, rendered with a 2D look and feel, with a bit of motion graphic styled animation transitions thrown in the mix.

 

Production credits

Client: Produced by Virgin Atlantic

by Leon Trigg

Production Executive – Kate Dawkins

 

Territory Credits

Creative Director - David Sheldon-Hicks

Project management - Leilah Williams

Art Direction and storyboard - Nik 'nikill' Hill

Design, rigging and animation lead - Nik 'nikill' Hill

UI animator - Daniel Højlund

3D modeller - Rachel Chu

Hand animator - Matteo Sanna

Original artwork by Art and Graft