CLIENT: ANAHEIM DUCKS (2013)
Using Direct Mail, the Anaheim Ducks wanted to entice Southern California business owners to consider (spending a boat load of money on) annual club seats and box suites at Honda Center.
So we created a piece of time sensitive mail. Literally.
We hand-couriered frozen ice blocks sculptures to 300 southern california business owners. They were not only interesting to look at, but became talking pieces for anyone who would come into their offices.
Frozen in the center of each block of ice was an official Anaheim Ducks hockey puck, personalized with a recipients name. As the water would eventually melt into the transparent basin below, they'd be left with their very own puck, to keep as a reminder.
Along with each ice block came a printed booklet, describing the atmosphere, amenities, and accommodations offered in Premium Seating.
