Piz Buin (Europe) In Sun & Tan Intensifier
Design Refresh
Piz Buin is a major prestige European suncare line with a tremendous amount of equity in their brand. The trademark brown bottle/orange logo is highly recognizable, and the brand invests a great deal in high-profile fashion/editorial style advertising throughout Europe, utilizing high profile models and photographers for their campaigns.
It is for this reason that any updates or changes to the packaging are usually subtle and evolutionary, with very few radical departures that could damage the brand. Nonetheless, a series of package refinements were necessary through the various product lines, in order to stay ahead of the creative curve.
It is for this reason that any updates or changes to the packaging are usually subtle and evolutionary, with very few radical departures that could damage the brand. Nonetheless, a series of package refinements were necessary through the various product lines, in order to stay ahead of the creative curve.