Commercial lighting design is not an easy sell. It requires the business to take a step back from their daily demands and think holistically about their building and the people inside it. I knew that our audience was a cut above the usual suspect--they care as much about aesthetics as they do energy savings.

With that in mind, an infographic was a natural fit. I proposed the solution, then took this from concept to completion (with the help of some talented designers). 

This piece is more editorial than promotional, providing an overview of the what and why of lighting design before lightly touching on a CTA.