What better way to explore what Wyoming has to offer than by seeing it from tourists and locals themselves? The site Road Trip Wyoming was built as part of a campaign to inspire people to plan their own road trip, and discover what the state has to offer. Functioning as a social media aggregator, it pulls Flickr, YouTube, Tweets, and visitors’ stories into an experiential interface that encourages exploration. The social content pulls from specific hash-tags, allowing users to discover less well-known attractions and spaces.