How to tell a story on a booth, at an international trade show? This was the challenge Bruynzeel Storage Systems gave us. After working together on several B2B marketing activities, Bruynzeel approached us to help them with their trade show participation in the Orgatec, Cologne, where they introduced a new product in a new market segment.
Customer wish
How can Bruynzeel Storage Systems launch their new storage solution during the Orgatec 2012 in Cologne in a really striking and original way?
Storytelling
The most important thing was that Bruynzeel could really position themselves as a leading company in storage solutions, with a focus on offices. “The future of storage, now”, was the story that needed to be told, in a way that every visitor of the Orgatec would notice. So, we made sure that their new storage solution, literally was the center of the booth and the trade show, which we highlighted even more with a spectaculair light show and a voice over. This attracted lots of visitors and press.
This even resulted into an award for Bruynzeel! Therefore we can say, this was a successful concept that we won’t forget soon.
