Pan Pepín, one of the biggest names in the Caribbean bread brands, launched a new healthy line of products called Para Bien.

Al Grano, Sin Azúuuca, Panketo, D´ Avena and 100% Whole Grain are Para Bien´s starting lineup. We wanted to make ¨healthy¨ fun by creating simple, yet playful names, and by designing colorful packages with modern and minimalistic elements.

Each color and element was carefully selected to create a brand architecture that is growing and expanding to new products with different qualities. The digital campaign ¨Mejor, vamos al grano¨ created for Al Grano is their most successful to date. We also created their first institutional campaign ¨Estilo saludable para todo¨ which presents these first 5 breads while communicating their qualities and benefits of each one.