Challenge
Creating a luxurious, cohesive brand identity for ELYSIS’s limited edition Four Seasons Collection posed a unique demand. Each perfume needed to evoke the distinct essence and mood of its respective season while maintaining an overarching brand elegance and exclusivity. The goal was to capture the sensory and emotional experiences of spring, summer, autumn, and winter in the packaging and design, ensuring each bottle stood out yet belonged to a unified collection.
Approach
Brand research
Mood boards
Material exploration
Prototyping
Summer: ELYSIS
Work Done:
Concept Development: Capturing the vibrancy and warmth of summer with bold, sunny hues and dynamic patterns.
Design Elements: Bright, warm colours like gold and light blue, with dynamic tropic patterns to evoke sunlit days.
Spring: ELYSIS
Work Done:
Concept Development: Inspired by the rebirth and renewal of spring, emphasising fresh florals and greenery.
Design Elements: Soft pastel colours, delicate floral patterns, and yellow accents to suggest new beginnings and elegance.
Autumn: ELYSIS
Work Done:
Concept Development: Reflecting the richness and warmth of autumn, focusing on earthy tones and textures that evoke the harvest season.
Design Elements: Deep, rich colours like burgundy and burnt orange, with natural wood textures and green accents.
Winter: ELYSIS
Work Done:
Concept Development: Conveying the serene, crisp beauty of winter with cool tones, red accents and minimalist elegance.
Design Elements:
Icy blues and silvers, with frosted berries and brisk textures to evoke the purity and stillness of winter.
Conclusion
The ELYSIS Four Seasons Collection seamlessly integrates the essence of each season with the luxurious identity of the brand. The carefully curated designs not only encapsulate the beauty of spring, summer, autumn, and winter but also making each perfume a timeless piece of art.
