This visual identity project was developed for Bee English School, a Brazilian institution distinguished by its unique approach to teaching English. Unlike conventional methods, Bee focuses on empowering Brazilians to communicate in English while embracing and expressing their own culture rather than adapting to the cultures of other countries.

The created visual identity aims to reflect this mission, incorporating elements that celebrate the cultural richness of Brazil, while promoting English fluency as a tool for global communication. With a vibrant and welcoming design, the brand seeks to inspire students to take pride in their origins and use English to share their culture with the world.