Client: Paramount
Title: Upfront 2024
Role: Concept, Design, Art Direction
This year's Upfront took place over a period of two weeks at Chelsea Factory and showcased the brand-new content coming in 2024 as well as the partnerships forged by Paramount Advertising. I led design efforts that extended to all motion graphics, environmental design, and print collateral.
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/688173198576109.6643a6a277c53.gif)
Hero art / logo lockup
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/11a0d0198576109.66441a6e351c2.jpg)
Event invite and RSVP confirmation
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8a57e5198576109.66438c8b3c509.jpg)
Exterior graphics: Chelsea Factory
Cocktail room panoramic screen / 'digital diarama'
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/57196a198576109.66441a6e35f4a.gif)
Our 'digital diaramas' featured custom shot IP like this Halo moment, specifically tailored for the ultra wide screen.
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e860d198576109.66438c8b3e3a9.jpg)
Main dining room - hero graphics / holding screen
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3412af198576109.66438c8b3cc45.jpg)
Menu design (color foil stamp)
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/38bebf198576109.66438c8b3b5b3.jpg)
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ac53d198576109.66438c8b3bdd3.jpg)
Agency / Partner lockup screen
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/34ea52198576109.66438c8b3de1a.jpg)
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d1cae4198576109.6643cba250229.gif)
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5507d9198576109.66438c8b3f776.jpg)
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c3431198576109.66438c8b3ea77.jpg)
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9459e0198576109.66438c8b3d8ac.jpg)
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/014259198576109.66438c8b3f128.jpg)
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3955d9198576109.66438c8b3fcda.jpg)
![Event Branding Paramount media Entertainment Event Design motion design art direction entertainment design Live Events](https://mir-s3-cdn-cf.behance.net/project_modules/1400/575a6b198576109.66441a6e35a76.jpg)