![branding logo identity Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5b4347198427565.6641818d11975.jpg)
Amore is a brand owned by Wellness Forever - a large pharmacy and supermarket chain with a pan-India footprint. We helped create the identity, brand architecture and packaging for their different product lines.
Amore needed an identity that reflected the modern, rapidly evolving concept of holistic well-being. Their entire product range was based on the philosphy of being in nature. It was thus our mandate to create a brand identity that encapsulated the essence of this belief. Through our aggressive branding strategy and unique packaging design we managed to enhance Amore’s brand effectiveness.
As a brand that was focused on the holistic well-being of all, we crafted an identity inspired by the 5 elements of nature. The positioning "In love, with life" connected to the brand name. A brand architecture and colour palette was defined that helped extend the identity across product verticals.
![branding logo identity Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3031da198427565.66417e593b525.jpg)
![branding logo identity Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8c5f02198427565.66417e593c197.jpg)
![branding logo identity Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/be70d9198427565.66417e5939db1.jpg)
![branding logo identity Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b3c365198427565.66417e593a8ca.jpg)
![branding logo identity Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/363d4b198427565.66417e593a3aa.jpg)
![branding logo identity Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/255fd8198427565.66417e593b9fa.jpg)
We designed the packging for Amore's diverse product lines, and ensured that every vertical stood out and yet stayed consistent with the brand's visual identity. A defined design language helped bring the brand alive across tubes, bottles, cartons and the complete packaging range used by the brand.
![branding logo identity Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4f4887198427565.66417e593cc5d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/285bb5198427565.66417e560a403.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f3f275198427565.66417e56993a4.jpg)
![branding logo identity Packaging](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b8b7c7198427565.66417e593add4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4d482c198427565.66417e5747aa9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5982f1198427565.66417e5747356.jpg)
Agency : TAG Vinnatti | Credits : Manalee Raut, Tanvi Shah, Anand Nair