Agency: R&R Partners
Brand: (WD) Western Digital
Role: Digital Strategist
Project Initiative: Community Building and Engagement
Spearheaded the strategic development of Western Digital's (WD) online community engagement platform, 'Fan Choice Awards', which successfully aligned the brand with filmmakers and video content creators. This initiative supported the brand's primary objective of enhancing its content marketing program while raising awareness and driving engagement among young content creators, who are now directly interacting with WD products.
