A profile that represents a subset of your target audience is called a user persona. User personas represent the requirements and needs of those you are targeting and are created from real-world data.

The persona empathy map serves as a link between the virtual persona and the actual feelings that customers have about particular goods, circumstances, or services. It can help comprehend how customers feel, say, hear, see, and think about a particular circumstance.

A user's journey is the route someone might follow on a specific website in order to accomplish their purpose.