Following the Global Financial Crisis Macquarie Bank wanted to
re-engage themselves with the financial advisory sector in a way that gave them real, useable tools that could help them build stronger, long-term relationships with their Small to Medium Enterprise (SME) clients.
re-engage themselves with the financial advisory sector in a way that gave them real, useable tools that could help them build stronger, long-term relationships with their Small to Medium Enterprise (SME) clients.
The multi-task brief we had, meant the diverse components of the toolkit needed to be brought together in a single unit with enough flexibility to tailor the content according to the differing size and scope of businesses within the advisory sector. On the one hand it was a corporate piece on the other a toolkit and on yet another, an engagement piece talking to a newer more sceptical audience.
B2B LAUNCH PIECE
Agency: String Theory
Designers: Nic Hall and Tim Blower
GOOD DESIGN ISN'T PIE IN THE SKY.
String Theory is an agency who live and breathe Brand and we never stop thinking about ways in which a viewer or user engages with a brand. Right down to the smallest details there is no template to thinking, there is no default setting.
To illustrate that point, the contents page of this publication uses a fundamental truth of financial comms - charts and graphs - as a way of showing the length of the content in a particular section in percentage terms.
