QATAR NATIONAL DAY

hologram holographic multimediaart Qatar Event Multimedia installation 3D

Collaborating with Decol Studio, we embarked on an exciting project for the Qatar National Day venue nestled in the heart of Doha. Our mission was to create a holographic installation, serving as the focal point of a narrative tracing Qatar's rich history from ancient times to its promising future. This installation was integrated into a multifaceted multimedia experience spanning hundreds of square meters: an LED maze featuring thematic generative content.

In our succinct five-minute showcase, we skillfully condensed key scenes that embody the essence of Qatar, ranging from its desert landscapes and maritime riches to its ambitious vision for 2030.

Collaborating with Decol, our technical challenge centered on the creation of a three-meter holographic surface that melded into the darkness of the open-air venue.

Through meticulous testing and innovative techniques, we adeptly merged content with supplementary particles and atmospheric elements, culminating in the attainment of a flawless solution that captivated audiences and brought Qatar's story to life in vivid detail.

Each scene was meticulously crafted, drawing inspiration from authentic objects and symbols deeply rooted in Qatar culture. From the rhythmic pumping of oil rigs to the graceful movements of traditional Qatar horse riders, from the elegant silhouette of fishing boats to the grandeur of iconic stadiums and trophies, every element was custom-designed to evoke the rich heritage and aspirations of the nation.

Departing from conventional dynamic video, our final content aimed for a more artistic and contemplative narrative that would deeply resonate with viewers. Recognizing the importance of authenticity and immersion, we embarked on an extensive journey of experimentation to curate an experience that transcended traditional storytelling.

To breathe life into these meticulously designed visuals, we employed fluid animations custom-crafted to enhance the narrative and captivate the audience's imagination. Meanwhile, a poignant voiceover provided a historical excursion into the significance of the celebration day and the nation as a whole. Through the harmonious fusion of captivating visuals, fluid animations, and insightful narration, our final content transcended mere entertainment to become a powerful homage to Qatar's past, present, and future.

At Naos, we are pioneers in harnessing the power of cutting-edge AI tools to revolutionize our workflow efficiency. Our journey into AI integration begins with the creation of a narrator, a process that involved approximately 60 iterations to ensure authenticity and precision. In the end the AI result was meticulously refined, with manual adjustments made to every detail, resulting in a narrator that truly resonated with our audience.

But our exploration of AI didn't stop there. We also delved into facial animation, leveraging the capabilities of artificial intelligence to seamlessly incorporate lifelike expressions and movements into our scenes. This allowed our narrator to engage directly with visitors, creating a dynamic and immersive experience unlike any other.