'Wheel Good' is a made up festival idea from a university project in 2021. I decided to go with a 70’s contemporary themed roller skating music festival. It offers a unique blend of past and present that could attract a diverse audience.
Visual Identity:
Incorporating imagery, 70s fonts, grain, and complementary colour choices aligns well with my chosen theme. These elements can help create a vibrant and visually appealing atmosphere, which is crucial for drawing people in.
Audience Engagement:
I aim to bring together both professionals and beginners for a shared skating experience. By catering to all age groups and providing skates for hire, you're ensuring inclusivity and accessibility.
Poster Design:
Including elements like the fountain and roller skates in the poster design helps convey the essence of the event and give potential attendees a glimpse of what to expect.
Location and Setting:
I thought choosing Mission Bay Beach with a roller rink surrounding the water fountain would be a creative setting for such an event. It offers both the ambiance of the beach and the convenience of a designated skating area.
Overall, My festival concept seems as a blend of nostalgia and modernity. It combines elements of fun and community engagement, which are all key ingredients for a successful event. With effective marketing and execution, Wheel Good has the potential to become a memorable experience for attendees.
