International talents in the IT and software sector are highly sought after. That's why we are utilized the successful "Like A Bosch" campaign for Bosch to attract new employees, too.

The focus of the HR campaign is on the Bosch promise "at Bosch you can grow, enjoy & inspire", which is communicated across various channels from Xing to Twitter, Instagram, and LinkedIn, combined with different visuals. Additionally, some video snippets are also part of the campaign. All in typical #LikeABosch tonality, of course.

CREDITS

Agency: Jung von Matt/NEXT ALSTER

Managing Partner: Andreas Ernst 

Creative Managing Partner: David Leinweber 

Creative Directors: Elizabeth Herold, Mirjam Wagner

Art Director: Marie Rothemund 

Copywriter: Nina Hansen

Client Service Director: Simon Schröder

Senior Project Manager: Myranda Wiederholz 

Junior Project Manager: Johanna Hosfeld 

Head of Art Buying: Karen Blome

Editor: Finn Pietsch 

Junior Motion Designer: Simon Mitteregger 

Executive Music Producer: Nick Nowottny 

Sound Editor/Composer: Nico Cham 

Senior Music Consultant: Lisa Weller

Junior Music Consultant: Elina Moellenberg