This is the third campaign featuring the claim "Alles vom Deinsten. We wanted to anchor the brand in people's minds, so I developed a linguistic mechanism in the form of a poem. Wayfairrückt, isn't it?​​​​​​​

There are over 16,000 words in the German language that begin with "VER", which rhymes with "FAIR". So we turned them into "wayfair words". "Verliebt" became "Wayfairliebt", "Verwandlung" became "Wayfairwandlung", "Verwöhnt" became "Wayfairwöhnt" and so on.

So we've launched a 30" TVC with lots of wayfair-wordplay shaped into a poem.

This linguistic mechanic will also continue for the upcoming campaign. 

CREDITS

Agency: Jung von Matt/Hamburg

Managing Creative Director: David Leinweber 

Creative Directors: Mirjam Wagner, Elizabeth Herold

Client Service Director: Edwin Okyere

Copywriter: Nina Hansen, Laura Huber

Art Directors: Lina Borchmann, Lena Conze

Account Director: Franziska Kuettner 

Social Media: Irem Dogan, Caroline Milecki 

Production Company: Cobblestone 

Director: Joffrey Jans 

Composer: Oliver Weder

Publisher: Manners McDade Music Publishing

VO Recording Studio: helloRobin 

Post Production: Imagerefinery