We developed branding for the concept of a creative space on the site of the former Prosveshchenie factory in Moscow. The project was launched in 2023 at a time when most Western brands were leaving the market. In this regard, the owners decided to focus on the Asian market.

Light plays an important role in Asian culture, which harmoniously echoes the history of the Enlightenment factory. We aimed to create a cozy and inspiring visual space that would welcome all visitors and inspire creativity.