Concept by SOWE Rebranding

Concept by SOWE

Brand Identity and Website Design

Concept by SOWE is a design house founded by Shamna and Wojciech Stranc. It stands for Spaces and Objects We Experience. They offer architectural, interior, product, and graphic design services, all inspired by the cultural experiences of people and places.

Objectives

SOWE approached us with the objective of creating a new identity that had brand recall value. Our mission became clear: develop a brand identity that represents their architectural work without overpowering it, fostering a strong and coherent voice for SOWE across all touchpoints.

Challenges

Before partnering with us, SOWE lacked a cohesive brand identity. Finding the middle point between a minimalist brand identity and a strong design statement. It was essential to establish a visual language that conveyed modernity, innovation and artistic complexities.

The Foundation

Our creative journey began with Kazimir Malevich, an artist known for using layering of forms, shapes, and colours to produce intricate works that evoked motion and perspective. His iconic ‘red square’ is a work of art that invites multiple interpretations and is meant to be experienced.

Portmanteau brings two elements together to create a new concept. Similarly, the design philosophy of SOWE blends spaces and objects, nature and geometry, mind and body, and form and function.

The Process

Textures, meticulously integrated, weaved a unique tactile experience into the brand, reflecting the depth and richness of SOWE’s diverse materials and techniques. The logo itself, cloaked in a monochromatic and textured palette, is a clear representation of the infinite possibilities that are available in any circumstance.