The Winnipeg Fringe Theatre Festival features a fascinating fusion of performers and audiences – from around the world to around the corner. A quirky take for the creative included a view from disarticulated eyeballs, focused in on oddball illustrations with both elements accompanied by the tagline, “We Like It When You Watch.”
The campaign concept was put to use in print collateral, outdoor and online ads.
In its 27th year, the 12-day festival smashed attendance records in venues across downtown Winnipeg and the historic Exchange District, with Old Market Square attracting approximately 95,000 people to the area and outdoor stage.
