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![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07f050197017891.66293eb51491b.jpg)
![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/198ce4197017891.66293eb514455.jpg)
![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c518f2197017891.662bea205b6e2.jpg)
![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6fe717197017891.66293eb515cd6.jpg)
![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/721124197017891.66295de5c7c12.jpg)
![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7ba31f197017891.662bd9227a6d1.jpg)
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![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7fa292197017891.66293eb517f51.jpg)
![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2f8ac0197017891.662c01372ef6b.jpg)
![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3027a9197017891.662ff0bd51b95.jpg)
![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e0c5bb197017891.66293eb515280.jpg)
![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ddfdd9197017891.662fe535cca66.gif)
BLU is a pool maintenance, water treatment, and irrigation company with over 20 years of experience, located in Mérida, Yucatán, MX.
We underwent a rebranding for BLU to evolve the brand, drawing inspiration from a clean and scientific style, mirroring its working process.
The brand's applications feature a slab serif typography and a logo that represents its three services: Water treatment, irrigation, and pool cleaning and maintenance.
Realizamos el rebranding para BLU con el propósito de evolucionar la marca, inspirándonos en un estilo limpio y científico, como su proceso de trabajo.
Las aplicaciones de la marca cuentan con una tipografía slab serif y un logotipo que representa sus tres servicios: Tratamientos de aguas, riego y limpieza y mantenimiento de albercas.
![brand identity branding visual identity colour Pool Bleach iconography sistema de identidad blue AZUL](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a74dea197017891.6630126dd9b99.png)