Antera, an esteemed Italian company, specializes in crafting high-quality alloy wheels, epitomizing the pinnacle of automotive elegance and performance.
For the launch of the 2024 collection, Antera organized a secret launch experience during Milan Design Week.
We had the pleasure of creating the opening show.
Storyboard
The opening show was divided into two acts where the first had to showcase the story of the Antera brand, and the second had to present the 2024 collection with video mapping effects.
First act
Second act
Work in progress
Thanks for watching
Client: Antera
Production company: IMVision
Art director: Francesco Fracchioni
Producers: Consiste
Artists: Roberto D'Arcangelo, Andrea Altran, Edward Moscrop
Service: ATS
