Why not? (In French)
Crafting a modular typography with a puzzle-like aspect. This comes as an extension to the visual identity of INNOVATION team and it serves to reinforce the brand's message.
The design process involves creating basic modules that form the letters, ensuring they fit together seamlessly to evoke the desired puzzle effect. Here, I innovatively utilised Illustrator's pattern option to craft three distinct pattern swatches, each representing different puzzle aspects like interconnection or fragmentation. These swatches are then applied to construct the letters, while respecting the design grid.
The resulting modular typography is tested in various contexts and refined for enhanced legibility and visual appeal in order to seamlessly integrate into the project's visual identity.
Beyond letters, creating illustrations using the same modules.
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