![Retail design gráfico graphic design Point of Sale PDV store set design vitrine](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4f82ab196752077.6625adeee122e.png)
[PT]
Momento Casa é uma das campanhas de lar presentes no calendário de 2024 da Pernambucanas. Essa campanha foi dividida em três fases: banho, quarto e sala. E teve um momento dedicado à ação de trade marketing junto à Britânia contemplando eletroportáteis de cozinha.
O desdobramento do KeyVisual no PDV foi pensado para comunicar as três fases e uma ação promocional, nas vitrines de lar dos portes PP ao EGG, vitrines do Metrô Paulista Pernambucanas e recepção do escritório central.
[EN]
Momento Casa is one of the home campaigns in Pernambucanas' 2024 calendar. The campaign was divided into three phases: bathroom, bedroom and living room. And there was a moment dedicated to a trade marketing action with Britânia, covering kitchen appliances.
The deployment of KeyVisual at the POS was designed to communicate the three phases and a promotional action, in the home windows of sizes PP to EGG, Pernambucanas' Metrô Paulista windows and the head office reception.
![Retail design gráfico graphic design Point of Sale PDV store set design vitrine](https://mir-s3-cdn-cf.behance.net/project_modules/1400/05b2ca196752077.6625cbdc8e366.png)
![Retail design gráfico graphic design Point of Sale PDV store set design vitrine](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39a87e196752077.6625cbdc8ea46.png)
![Retail design gráfico graphic design Point of Sale PDV store set design vitrine](https://mir-s3-cdn-cf.behance.net/project_modules/1400/32fc01196752077.6625cbdc8d89c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9d0765196752077.6625d07ab55a2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/95e08a196752077.6625d07ab5c5a.png)
![Retail design gráfico graphic design Point of Sale PDV store set design vitrine](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e55d27196752077.6625def0b20ef.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/921425196752077.6625e2f88c0c2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/163855196752077.6625e2f88c9ba.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/95e840196752077.6625e2f88c572.png)
![Retail design gráfico graphic design Point of Sale PDV store set design vitrine](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad192f196752077.662689071f8a7.png)
![Retail design gráfico graphic design Point of Sale PDV store set design vitrine](https://mir-s3-cdn-cf.behance.net/project_modules/1400/788a0c196752077.66267896c49bb.png)
![Retail design gráfico graphic design Point of Sale PDV store set design vitrine](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4ac788196752077.66267896c4018.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ddd6f9196752077.66267895990d3.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/49e8e7196752077.66267895996dc.png)
![Retail design gráfico graphic design Point of Sale PDV store set design vitrine](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be6676196752077.66267896c58ff.png)
Cliente: Pernambucanas | Serviço: PDV | Ano: 2024
Créditos:
Direção Estratégica - Ricardo Papp
Direção de Arte - Helder Reche
Redação - Jorge Murtinho
Design de PDV - Lucas Lima
Atendimento Campanha - Karina Andrade
Atendimento Trade - Tyffani Cristina
Fotografia Still - Fellipe Alves
Render - Produtora Pernambucanas
Visual Merchandising - Marcelo Araujo e Ricardo Santos
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