LUCERNA HOSPITALITY
BRAND IDENTITY | HOSPITALITY SUPPLIER | 2024 | San Juan, Puerto Rico
Lucerna Hospitality is a distinguished consulting and distribution company specializing in the hospitality industry. Renowned for supplying top-quality products from the finest brands to hotels, restaurants, and bars, Lucerna Hospitality draws inspiration from its namesake, Lucerne, Switzerland, where Cesar Ritz made pivotal contributions to the hospitality industry. Seeking to elevate its brand presence and reflect its values of excellence, professionalism, and expertise, Lucerna Hospitality embarked on a journey to design a new and sophisticated corporate identity.
✦ The Challenge
To create a brand identity that captured the essence of its high-quality products, professionalism, and expertise in the hospitality industry. The new identity needed to convey sophistication, trustworthiness, and a commitment to excellence while remaining versatile enough to be used across digital and print media platforms to promote its products effectively.
✦ Keywords
Luxury • Quality • Classic • Professional
