Riot X Arcane
CREATIVE DIRECTION
Along with the release of its Arcane Series on Netflix, Riot needed a series of brand announcement videos that would build hype around its new global player event, Riot X Arcane… a global celebration of Riot Magic, which gives players opportunities to directly engage with Riot content, as well as give the brand a platform to share its progress and vision for the future. Anchored by the Arcane Series storyline, we developed a visual style to mirror the two expressions of Riot Magic: Hextech which is all about progress and expansion… and Chemtech which is all about community and experience. These announcement videos speak directly to fans: new player weapons and skins, unbelievable game partnerships, and secret fan events. Produced at Mocean.
"UNDERCITY NIGHTS" SPOT
"PROGRESS DAYS" SPOT
