The Armenia Wine Pavilion was positioned during the Yerevan Wine Days 2023 festival on Saryan Street. The pavilion consists of two serving areas and one presentation area, showcasing three wine brands from the Armenia Wine company through art installations.
The serving zones feature background walls finished with natural orange tuff stone, which is also used in Armenia Wine factory buildings and is part of the company's brand identity. We took a minimalistic approach to the console ceilings, serving bars, wine shelves, and the entire pavilion floor.
The Tariri, Bione and Takar brands are prominently displayed in the middle part of the pavilion. The design concept revolves around creating unique art installations for each brand, telling its story through visual elements. Each brand is highlighted with a LED screen background, showing short movies related to the brands. Three black painted metallic rectangular-edged prisms covered by glass are spaces for imagination.
For Tariri, we drew inspiration from ancient pottery. The name "Tariri" in wine packaging is a nod to ancient clay pottery. Fragments of ancient pottery are showcased on glass shelves, with varying distances between them to create a gradient effect, giving the illusion of levitating fragments around the Tariri wine pot and bottles.
Bione, inspired by organic viniculture, comes to life through its logo. A large rock stone from Armenia Wine vineyards, canopy grapes, and golden birds flying around the Bione bottles create an atmosphere that resonates with organic winemaking.
Takar, meaning "barrel" in Armenian, draws inspiration from barrel making. A 7-meter-long wood veneer and steel stripe form an elegant curved shape reminiscent of a wine barrel. One side of the wood veneer is stained with red wine, resembling the inner side of wine barrels that turn red over time.
Our team faced challenges in finding specialists to bring our ideas to life, so we took on the role of creating the art installations ourselves.
