Explore Era (Business idea)

In the Ignite project, we were tasked with developing a business idea and conducting extensive market research. My idea focused on creating a new brand that offers unisex outdoor wear designed primarily for trekkers and hikers, featuring multifunctional elements. This involved defining product lines, identifying the target audience, performing competitive analysis, and formulating effective marketing strategies.

In this project, we were tasked with selecting a luxury brand and developing a new product line for them. This involved creating a comprehensive range plan, calculating costs, preparing tech packs, and devising effective marketing strategies.

In this project, the study presents a comprehensive analysis of Biba, a well-known Indian brand. The examination encompasses the market industry, production practices, digital presence, and financial health of the brand.