The Tenth Federal Reserve District consists of three branches across seven states with headquarters in Kansas City, Missouri. When redesigning the Intranet site and brand, it was important to recognize and reinforce that we are one organization joined by a single central mission... Serving the public, in particular western Missouri, Nebraska, Kansas, Oklahoma, Wyoming, Colorado and northern New Mexico.

10 Central was designed to become the information hub for the employees within the organization. A resource where they can find what they need to stay informed, perform their jobs, manage their benefits and learn more about the organiztion. The logo was designed to represent the four offices in Kansas City, Omaha, Oklahoma City and Denver, all unified as one.

 

 

Take10 or Take Ten  was an alternative concept for branding the Tenth District Intranet site redesign. The idea behind this concept was the relationship between Tenth District news and takiing ten minutes of time per day to stay informed and up to date with news, events and initiatives across the District.

There were many other concepts discussed and developed, but these two concepts were presented to Senior Management and employees. Through user testing, 10 Central was the resounding favorite and became the official brand for the Tenth District Intranet site.

 

 

 

Federal Reserve Education is a website primarily designed for K-12 teachers searching for instructional information and lesson plans. The site consisted of a home page and three subwebs that were designed for economic education, financial resources and educators resources.

 As the design evolved, the concept of thinking caps and memory stix resonated into a theme of "Get Connected", which became the tag line. The four thinking cap heads revolved depending on which subweb page the user was on... resembling a childs pinwheel.

Each thinking cap was labeled with an icon to identify one of the four pages, each having a unique color. As the logo revolved with the changing of pages, the thinking cap would snap into the socket similar to a computer cables or flash drives.

This concept was carried over to the marketing materials which consisted of paper bookmarks, plastic shopping bags, postcards, pens and an interactive marketing CD. These materails were distributed to teachers and educators throughout the Tenth District.